How To Use Social Media To Grow Your Business

January 24, 2012 by Courtney Dirks

Social media is here to stay and it can be a great tool for both personal and professional growth as well as a wonderful tool to benefit the community.  Today, we want to focus on how to use social media to grow your business.

Social media offers a new medium for interacting with your employees, partners and customers.  Using tools like Blogging, Facebook and Twitter, you can connect with anyone from anywhere at any time, making communication much more efficient.

Here are six ways to use social media to grow your business and set you up for long-term success:

  1. Start slow. Get used to one medium at a time (Facebook or Twitter) and once you get comfortable and find your rhythm, only then should you add another social media account.
  2. Share good content. Use this communication channel to be useful to others – sharing only the weather will not add significant value so be sure and know your audience and share useful content with them.
  3. Keep it short and sweet. Long explanations will not get the attention you want so summarize and get to the point quickly.
  4. Promote others. Find ways to share and talk about others that provide added value to your audience…highlighting others is a great way to build your community and your own brand.
  5. Listen and respond. Keep these social media channels active so you can listen to your audience and respond in a timely manner.
  6. Maintain consistency and honesty.  Consistency builds an engaged following and honesty will always win in the long run.

Social media is a fantastic way to build your brand, market your business and connect with others and we hope this information will help take some of the edge off the social media anxiety.  Once you get started, take a look at the 7 smart ways to juggle social media to help you stay organized and efficient in your social media presence.

Meylah is devoted to helping the creative community learn, share and support each other’s business growth online.  With Meylah, you’re able to blog, promote and sell your creative work all from one easy to use online storefront.  And, it’s free, sign up today!