With the beginning of every new business comes the development of a logo and branding process. Though these two marketing motivators are effective when used alone, they are even more effective when combined. A well-designed logo reminds consumers of your business. Use the logo along with a catchy tagline, unique packaging, storefront appearance and overall brand to make a positive first impression with potential clients.
Before you design a logo or begin the branding process, you must first understand the ins and outs of your target audience. Know the products and services you will be offering. Be cognizant of who will be buying your products in order to capitalize on your offerings. Knowing more about your potential customers will help determine what type of design and marketing strategy will capture attention.
The logo design is just one piece of your business’s brand; however, it is one of the more important pieces in the branding puzzle. A uniquely designed and versatile logo, complete with its own font, graphics and colors, will remind consumers of your business whenever they see the logo outside of your office. A recognizable logo can indirectly advertise your business without having to set up an additional unique marketing campaign.
There are different elements to the small business branding process. The branding process develops and creates what consumers will think when they hear a company’s name or see a logo. You want to channel an energetic vibe with all of the elements involved including company ideas, values, consumer relationships, social presence and reputation. You also need to create a memorable company name with a catchphrase that will relay your company’s message clearly and quickly.
Both the branding process and logo can be used together to create a successful marketing campaign. Use the logo on all advertising efforts related to your company including print, online and social media. Keep everything about your business positive. When using various social media outlets, do not bad mouth your competitors. Make sure to send positive messages to all your fans and followers. If you are dealing with print media, try to include positive testimonials from previous customers in all of your marketing pieces.
Expand your marketing strategy to include a strong web presence. Set your company up with various social media sites including Facebook, Twitter, LinkedIn and YouTube. These inexpensive yet impressionable avenues are highly recommended when developing an online presence. Use your company logo and any of your branding materials in all of your posts, profiles, emails and any other online marketing methods.
Consider starting a blog and write about news topics, tips and ideas related to your business. Continue growing your online brand presence with the use of your company’s logo in the blog’s header. Stay consistent with the use of your company logo and a more cohesive branding strategy will result.
When combining your company’s logo with your overall brand, you want to ensure that consumers are receiving an accurate message about your company. Stay positive and energetic and consumers will remember your brand when they spot your logo.
Emily Miller is a marketing and small business blogger who regularly contributes to Professional Intern. She enjoys keeping up on the latest trends in small business, and is especially fascinated by the meeting of the online and offline worlds of marketing.
Photo credit to Free Digital Photos