Category Archives: Marketing
Marketing Insights for Artists and Crafters
We all want to make a living creating the things we love. Artists and crafters usually have the skills necessary to make quality products, but the marketing experience and know-how is the missing ingredient. There is no single solution, instead … read full post
The Ultimate Guide for Using Pinterest for Your Etsy Shop
There’s a new player to the social media scene: Pinterest. And it attracts Etsy fans by the droves. Why? Because Pinterest isn’t just a place to chat and connect, it’s a place to be visual. To see many beautiful things … read full post
4 Big Ways to Overcome New Etsy Shop Woes
2012 is the year of new beginnings. If you’re an artist or maker of crafty things, perhaps you’ve decided to start a new beginning on Etsy as a way to sell your work. Or, if you’re like many people, you … read full post
Ultimate 2012 Etsy Business Marketing Plan
Is this the year you take your Etsy shop from ho-hum to fabulous? Maybe you have all sorts of incredible ideas to help your business grow. Great! Hopefully, digging into some serious marketing is part of your plan. You’ve likely … read full post
How To Test Creative Products Before Bringing them to Market
When your goal is to sell creative products, from crafts to books and onwards, testing your products and making sure that they’re actually what your buyers want is a crucial step. Preferably, it’s one you make as early in the … read full post
The Ultimate Guide to SEO for Your Etsy Shop
It’s no surprise that having an Etsy shop is hard work. Aspiring artists and makers of beautiful things have an incredible selling platform in Etsy; however, that’s all Etsy is – a platform. The work of bringing customers to your … read full post
How Investing in Content About Your Business Will Help a Creative Entrepreneur Thrive
When your business is based on your creativity, not all traditional marketing methods are likely to help you. Odds are good that there is a fairly specific clientele for what you’re selling and broadly advertising offers no guarantees that you’ll … read full post
10 Tips for Keeping a Marketing Budget Under Control without Going Crazy
Marketing your business is complicated enough without having to spend every minute fretting about the chance you might go over budget. Unfortunately, few of us have absolutely unlimited funds for promotion. That makes it necessary to spend at least some … read full post
6 Ways to Ramp up Production of Your Handmade Product
If you’re a one-man (or woman!) show, you know how hard it is to make a large quality of your handmade product for use in craft shows, in your Etsy shop, for wholesale and much more. Likely, what you make … read full post