Best of Outright Weekly Roundup: Fiscal Cliff Edition

Tired of hearing about the fiscal cliff? If you’re a small business owner you’re bound to be hearing a lot more about it, most likely from your peers and colleagues! How does it actually affect you? Also, you may panic a little if sales slump a bit heading into the final weeks of the holiday sales season. Is now the time to switch tactics, or should you stick to a plan no matter what? All this and much more in our weekly round-up!

Small Business News of the Week

Freaked out about the fiscal cliff? You’re not alone: the small business world is up in arms about it, and with good reason. In this AP segment, the small business owners interviewed are worried about the future. Mainly, how are they supposed to plan for anything with the “cliff” coming around the corner?

Worried parties aren’t necessarily concerned with how the resolution gets fixed, though it’s certainly on their minds as well. But 2013 was supposed to be a period of growth for small businesses around the country, and now they’re faced with even more hardships.

Running any business takes a lot of planning. If you have no idea what’s coming around the bend, it’s tough to plan anything like hiring or moving your office. This is why the fiscal cliff is so tough for owners – the lack of security surrounding the whole affair. Hopefully there’s a resolution soon!

Around the Entrepreneur Web

The Pteranodon of Accounting Solutions – Shoeboxed has a fun little series on accounting solutions as dinosaurs, and Outright was nominated as the “Pteranodon!” Find out why (hint – it has something to do with how well we glide!).

The Truth About Working for Yourself – When you think of working by yourself it seems awfully romantic, doesn’t it? No boss, no deadlines, no power meetings – everything’s on you. The trouble is, the very last part of that sentence is the truth – everything’s on you!

Secrets of a Half Million Dollar Kickstarter Campaign – Have you ever headed a Kickstarter campaign that sunk? Is there some secret to making Kickstarter work for you? Find out how one team succeeded – several times over.

Outright Community Speaks

Our users surprise us every day with questions and concerns. Here’s a common one we’ve been getting lately:

Daycare expenses are driving one Outright user crazy – how are they separated, and into what categories?

As a follow-up to an older post, one user wants to know if Outright differentiates between C Corp and S Corp and how to designate their corporation as such! Comments at bottom of page

Are you repeatedly asked to update your bank info or credentials? Here’s what to do!

Have more questions or concerns? Stop by our Outright Customer Care forum!

Outright Pro Tip: Stick to the Plan or Switch Tactics?

Is now the time to switch tactics with your marketing or PR efforts? While you’re entrenched in the madness that is the holiday shopping season, you may start to wonder if you’re doing enough. Or, worse, you could see a big dip in sales for whatever reason and wonder if you’ve done something wrong and need to quickly alter your plans.

With just a few weeks until the end of the shopping season, though, it may not be time to drastically alter things. There could be other reasons for the slight slump like a natural dip in sales between the weeks after Thanksgiving and the week before Christmas. It’s best not to panic and assume the worst as you could just make things more difficult for yourself.

However, if you suspect a change is definitely in order, don’t feel like you’re stuck doing the same thing no matter what! Just because it’s so close to the end doesn’t mean you can’t switch things up no matter what.

Mainly it takes a little preparation. Figure out ahead of time what your Plan B will be in case a PR/marketing move doesn’t exactly bring in the crowds. This way when you do make a switch it’s not something done completely out of stress and panic.

That’s it for this week’s Round-Up! Make sure to join us and PayPal December 12th for a webinar on making the end of the year a great one for your business!

Why the fiscal cliff is important, switching PR/marketing tactics during the holiday season, and much more in our round-up! http://bit.ly/XvFKa2 tweet this
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