Author Archives: Thursday Bram
Guide to Incorporating New Tools Into Your Business
We’re living in a golden age of tools for small businesses: every day there’s a new app that makes it easier to market a company or a website that tracks some small detail of a business’ operation. But every time … read full post
The Cyclical Nature of Entrepreneurship
Right now, we’re seeing an incredible leap in the number of entrepreneurs and small businesses all over the world. The internet makes it possible for a knitter in Estonia to sell her wares through Etsy, a web developer in India … read full post
5 Tips for Maintaining Quality When You Make Your Products by Hand
One of the benefits to offering handmade products is being able to sell items that aren’t exactly the same, even if you make them over and over again. No matter what you do, there are going to be small differences … read full post
3 Businesses that Started at the Kitchen Table
Melinda Rainsberger bought a cute, retro kitchen table and matching chairs for about $100. Since the purchase, she’s used that table as a base of operations to start They’re Using Tools, an animation and videography studio. There are plenty of … read full post
eComm Tip: Using Online Marketplaces as Loss Leaders for Physical Products
Loss leaders are a common concept in brick and mortar stores: you put one product on sale at a reduced price to get people into your shop, where they will hopefully buy the loss leader and a couple of other … read full post
7 Tips for Bootstrapping a Product-Based Business
Bootstrapping a service-based business is relatively easy: you tell everyone your services are available, take on as work as you can manage, and you’re in business. With a product-based business, however, things are a little more complicated.
How to Use Content to Market a Brick-and-Mortar Store
There’s a lot of information out there about using content to market a website — you can use blogging, ebooks and all the rest to bring traffic to your website. But what if you operate a brick-and-mortar store? How do … read full post
Accounting for Crowd Funding: What You Need to Know Before Starting a Kickstarter Campaign
Crowd funding, through sites like Kickstarter, can seem like the easiest way to find money for unusual projects — like building two 10-story tall Tesla coils — as well as for more common projects that are just hard to finance, … read full post
Free Shipping: How Does it Really Impact Your Bottom Line?
If you sell a product online, you’ve probably spent time considering whether to offer free shipping to buyers. It’s not a universal perk that ecommerce stores offer, but it’s not uncommon, either. There are many shoppers who seek out free … read full post